营养健康鸡蛋专营公司成立项目建议书可行性方案.doc

哈尔滨市首届大学生创业大赛 参赛作品：“哈尔滨永顺有限责任公司” 参赛院校：哈尔滨德强商务学院 参赛团队：精工会 参赛队员：赵 胜、焦学龙、玄立翔、 刘建宇、赵敏君、刘 红 指导老师：栾港 2010年11月10日 目录 1、执行总结··························································2 1．1．公司···································································2 1．2．市场···································································2 1．3．项目···································································2 1．4．管理···································································3 1．5．投资与财务·····························································3 2、市场机会分析····························································3 2．1．市场环境分析···························································3 2．2．市场购买者行为分析·····················································5 2．3．市场营销调研与预测·····················································5 3、项目产品及产品服务·····················································10 3．1．项目产品································································10 3．2．产品质检································································11 2． 3．产品服务································································11 4、市场营销································································10 4．1．目标市场营销战略 ······················································11 4．2．市场定位·······························································13 4．3．竞争性营销分析·························································12 4．4．产品策略·······························································15 4．5．包装策略·······························································17 4．6．价格策略·······························································17 4．7．分销渠道策略···························································18 4．8．促销策略·······························································20 5、团队管理及公司战略····················································18 5．1．团队管理·······························································21 5．2．公司战略·······························································25 6、资金投入与财