运营评价内容制定原则.ppt

* 网络管理部Network Management Department 2014运营评价评价体系调整Adjustment of OE for 2014 部门 Division 网络管理部NMD 版本号 Version 01 更新日期 Date 2013-12-24 2014年运营评价现场评价内容与客户满意度关联程度需进一步提高，评价内容更贴近经销商实际运营。To further strengthen the relevance degree between evaluation content and CS ,and make the evaluation more realistic 促进用户满意度提升 promote CS 提升经销商管理水平和运营能力improve dealer management level 覆盖运营评价可检查的NCBS/IACS、SSI/CSI弱项指标considering the weak point of NCBS/IACS、SSI/CSI 继续加强检查与用户满意度直接相关的指标to further strengthen the evaluation of indexes related to CS 删掉与用户满意度关联度较小的指标，突出考核重点cancel some indexes to highlight key point 加强对经销商体系能力的考核，即从制度、流程、执行、检查、改善以及效果评价进行考核To pay more attention to the system capacity, institution , process, implementation , check , improvement, etc. 调整与经销商实际运营情况联系不够紧密的指标adjust some indexes cannot reflect actual operation of dealers 不考核一次性投入的硬件项目no checking the indexes qualified once for all 考核内容清晰明确 index clear 不重复考核 no repeating the inspection 继续加强有相关业务标准依据的指标考核，不考核没有相关业务文件支撑的指标have relevant files to support indexes to be evaluated 调整考核内容，力求考核内容清晰、明确indexes to be more clear, specific 考核指标不与秘密采购、CSS等项目的考核内容重复no checking the indexes to be evaluated in MS ,CSS etc. 2014年运营评价内容调整原则 adjustment principle for 2014 BACK UP 删除指标indexes deleted 删除原因reason 8.每月有培训月报，含当月培训总结和下月培训计划each month have training report, contain summary and the next month training plan 不能反映经销商实际运营情况 can not reflect the actual operation condition 9.所有内训及转训均有培训档案，考核方式为笔试的必须有试卷；每月必须安排面授培训，所有面授培训必须有效果评估表all if the dealers interior training should have training documents, which trainings check method is examine should have the test paper; each month should arrange f-t-f training, and the f-t-f training should have training effect evaluation table 10.制定全年的市场策略和规划，按照要求提供《经销商市场宣传项目清单》和《经销商市场行动评估表》Making the marketing strategy and planning of the whole year , and provide the Dealer Marketing Communication Activity List and Dealer Marketing Activity Evaluation Form according to the request 14.制定月度《长库龄库存销售计划跟踪报表》且由销售总监