国际贸易实务双语电子课件.ppt

INTERNATIONAL TRADE PRACTICE IN CHINESE AND ENGLISH Chapter 1 A brief introduction to international trade Section One Reasons for international trade (从事国际贸易的动机) 1 Resource Acquisition (寻求资源) 2 Benefits Acquisition (追求利润) 3 Diversification (多种经营) 4 Expand sales（扩大销售） Chapter 1 A brief introduction to international trade Section Three Forms of International Trade (国际贸易形式) 1 Merchandise Exports and Imports (商品进出口) 1) Exporting(商品出口) (1) Direct exporting(直接出口) (2) Indirect exporting(间接出口) 2) Importing (商品进口) 2 Service Exports and Imports (劳务进出口) 1) Travel, Tourism, and Transportation (旅游业、交通运输业) 2) Performance of Activities Abroad (国外商务活动) 3) Use of Assets From Abroad (国外资产的运用) Chapter 1 A brief introduction to international trade 3 Licensing (许可证贸易) 4 Trading Companies (贸易公司) 5 Joint Ventures (合资企业) 6 Investment 1) Direct Investments (直接投资) 2) Portfolio Investments (间接投资) 7 Visible and Invisible Trade （有形贸易和无形贸易） Exercise 1 What is international trade? 2 What are the major motivations for firms to operate international business? 3 What measures do most companies usually adopt to avoid wild swings in the sales and profits? 4 Please give the four major operation forms chosen by most companies. 5 What limits a firm’s sales? 6 What does “royalties” mean? 7 Please try to finish all the exercise in the text book. Chapter 2 General Procedures of Export and Import Transaction Section One Procedures of Export and Import Transaction 1 What is Exporting 2 Procedures of Export 1) Making market research 2) Marketing and Promotion 3 What is Importing 4 Parties involved in export and import transaction 5 Specialists involved in export and import transactions 6 Basic Documents needed in Export and Import Transaction Please look at the following draft (Export Procedures under CIR on the side of Seller) Chapter 2 General Procedures of Export