2009腾讯分析.pdfVIP

Inside Tencent | 2009 Edition 70% 60% 50% 40% 30% 20% 10% 0% 0 200 400 600 800 1,000 1,200 8 Questions Answers on the World’s Most Successful Online Community +8* | Plus Eight Star Ltd | 2009.08 The Times Are A-Changing “The World’s Most Lucrative Social Network? China’s Tencent Beats $1 Billion Revenue Mark” (March 2009) “For Chinese IM Portal Tencent, The Money Is In Micro-Transactions” (March 2009) “Tencent Reaches New Heights in Virtual Goods Sales” (March 2009) “It was a trip 5 years ago to China where I met with Tencent when they were private that led me to come back and invest into Second Life. So one of the reasons we’re ahead of the crowd from a digital item type business model is because we were over there paying attention.” -- Bill Gurley, General Partner (June 2008) Attention Threshold = 1 billion dollars? About Tencent • Tencent is China’s largest Internet company by revenue and profits. • It is centered around an IM service named QQ. It also offers games, mobile, search, etc. • This QA based on our “Inside Tencent” report highlights some key points of its success. Its IM Service Looks Like That, But… It’s a Blend of Many More Things