Qualitative Research Methods - University of Cambridge定性研究方法-剑桥大学.pptVIP

c.cam.ac.uk Qualitative Research Methods What is qualitative research? Research that focuses on how individuals and groups view and understand the world and construct meaning out of their experiences. focuses on the understanding of research phenomena in situ, within their naturally-occurring context(s). teases out the meaning(s) the phenomena have for the actors or participants. Aims to understand the processes (e.g. why and how and which decisions are made) rather than just the outcomes (e.g. dropping-out of school or not). Three basic data gathering techniques Participant observation, or