洲际酒店集团场营销报告.docVIP

洲际酒店集团市场营销报告 娲查檯閰掑簵闆嗗洟甯傚満钀ラ攢鎶ュ憡 鏈枃鐢眕jiang璐＄尞 Jeff Senior Vice President, InterContinental Brand We are in the midst of the InterContinental journey 鈥?鈥?鈥?InterContinental is a strong heritage brand Limited asset distribution in the United States Growth has traditionally been via the use of our own cash versus management and franchise Result: good hotels; limited distribution 鈥?Integration into InterContinental Hotels Group enterprise support only recently began to take place InterContinental-Analyst-07Dec04-JS-qal -1- Growth Strategy for InterContinental Key Driver of Growth Units Focus Comments 鈭?鈭? Historic focus on growth had required high IHG capital; now changing focus to use of third party funds Continue to improve revenue delivery via IHG enterprise value support, sharpened focus on new customers amp; consistent service delivery Seek to grow distribution ahead of any royalty rate rises RevPAR Royalty Rate InterContinental-Analyst-07Dec04-JS-qal -2- Unit Growth InterContinental-Analyst-07Dec04-JS-qal -3- Significant opportunities exist in InterContinental distribution in the US 140 locations -- 65 countries InterContinental-Analyst-07Dec04-JS-qal -4- Smith Travel categorizes InterContinental in the Luxury segment US Industry Luxury segment PREFERRED RITZ-CARLTON FAIRMONT HOTEL LOEWS FOUR SEASONS INTERCONTINENTAL + 25 % 10 yr trend Growth vs. Prior Year W HOTEL - 25 % Supply Demand Revenues Source: STR InterContinental-Analyst-07Dec04-JS-qal -5- More specifically, we have positioned ourselves to compete between the luxury and upperupscale segments Four Seasons Ritz-Carlton Luxury Premium InterContinental Fairmont Hyatt Westin Marriott Hilton Renaissance Crowne Plaza Sheraton Doubletree Radisson Upper-Upscale Upscale InterContinental-Analyst-07Dec04-JS-qal -6- Our key competitors Primary: 鈥?Hyatt 鈥?Marriott 鈥?Westin 鈥?Hilton 鈥?Fairmont Secondary: 鈥?Ritz Carlton 鈥?Four Seasons Source: STR; note US only InterContinental key competitors market share, US rooms Rena