传统菜馆和快餐店外文翻译.docVIP

传统餐馆和快餐店 Remarkably little has been written on consumer purchase intention in the context of消费者购买意愿，消费者的态度，满意度和忠诚度 Whitlark, Geurts and Swenson (1993) define purchase intention as a purchase probability Whitlark ，Geurts和斯文森（1993年）确定购买意向购买的概率associated with an intention category at the percentage of individuals that will actually相关意向类别的百分比个人，将实际buy product.购买的产品。In the current study, we define consumer purchase intention as consumer在目前的研究中，我们确定购买意向的消费者消费 who make a repetitious purchase and would return back to their preferred restaurants.谁作重复购买和将返回他们的首选餐厅。Seeing that purchase intention is a subject of great interest to policy makers and business看到购买的意图是一个主题的极大兴趣决策者和商界practitioners, knowing which variable that influence purchase intention are the most从业人员，知道哪变数，购买意愿的影响是最重要的是一个特定的客户群，并帮助餐馆进行预测consumers’ choice of restaurant.消费者选择的餐厅。 Based on Ajzen and Fishbein (1980) multi-attribute attitude model, we suggest that a基于Ajzen和菲斯（1980）多属性态度模型，我们建议，一个consumer’s attitude towards restaurants food are determined by food attributes that消费者的态度餐馆食品是由粮食属性influence theirs purchasing decisions.影响他们的购买决定。An attitude is described as the psychological这种态度被描述为心理tendency of a person to respond or behave, in a consistently positive or negative manner趋势一人或行为作出反应，在一个一贯积极或消极的方式with respect to a stimulus as a result of their attitude toward that stimulus (Verdurme and关于刺激由于他们的态度是刺激（Verdurme和 Viaene, 2003).Viaene ，2003年）。In the restaurant industry, customers’ level of satisfaction is strongly在餐饮业，客户的满意程度强烈associated with repeated purchase intention and return patronage (Cho and Park, 2001).相关反复购买意图和归还乘客（赵和公园，2001年）。Cho and Park (2001) defined satisfaction as a summary response varying intensity, with a赵朴（2001）界定的满意度作为一个简要的反应强度不同，以time specific point of determination and limited duration, directed towards focal aspects具体时间点的决心和有限的时间，针对重点问题of product acquisition and consumption.产品收购和消费。 费奥利弗（1999）断言，使用客户的忠诚度在细分消费集团将增加的可能性之间的积极关系过去赞助and present purchase.和目前的购买。Customer loyalty is defined as