开发移动互联网的前景.pptVIP

Examining potentials for future of mobile Internet Laura M?nnist? 9 February 2000 Agenda Drivers to mobile Internet Challenges to mobile Internet Some potential application areas Examples Internet Waves Drivers for mobile Internet Meteoric growth of the Internet and mobile communications Increasing mobility New applications, services and business models Enabling technologies Mobile Evolution Lots of Questions: Wireless Internet? Where is the demand? How to segment? How to classify? What price? What interface? Which standards? What kind of value chain? Which business models? Demand: Characteristics of applications Personal Location-based Simple Action-oriented Segmentation: Subscriber - Application Interfaces Which standards? - An alphabet soup SMS GSM WAP GPRS W-CDMA W-LAN Ready to WAP? 37 operators announced WAP services in January 2000 WAP will not be significant before GPRS packet switching and always on features WAP likely to be an interim technology Mobile applications Person-to-person (communications) services Mobile office (business) services Mobile E-commerce services Travel/location based services Entertainment/leisure services Telemetry (machine-to-machine) services Person-to-person (communications) services Messaging (voicemail, SMS, e-mail, unified messaging) Computer Telephony Integration Mobile office (business) services Internet/intranet access - browsing, file transfer Corporate groupware / PIM synchronization Real-time support (expert-on-line) Remote diagnostics / maintenance Collaborative working (tele-prescence) Mobile E-commerce services Travel/location based services Timetable, schedule info Traffic information Yellow pages, intelligent directories Navigation services Tourist info / virtual tour guide / Entertainment/leisure services News, sports, weather updates E-magazines Audio-on-demand Video-clips-on-demand Interactive games / gambling Health advice and information Education, training Telemetry (machine-to-mac