Unit 9 Marketing 教案.docVIP

科目：商务英语阅读 任课教师： 序号： 课题 Unit 9 Marketing 授课时数 授课日期 授课班级 目的与要求： Students will be able to: Understand the definition of “marketing” Learn about advertisements Know 4 Ps and 4 Cs Realize the importance of market research Use the basic terms concerned 教学方法： 1. ppt or 2. teacher gives lecture 3. students read, teacher asks questions with detailed explanation or 4. ask students to do ppt for presentation 重点难点与解决措施： the professional terms of the international business English; understand the main idea of the international business; use a series of reading skills to solve the reading problem 解决措施： Teacher should try the best to create more activities and provide more opportunities to practise. 教学组织过程： 课前复习： Warming-up questions 1. What does the word “marketing” mean? Try to think in groups as many words that are related to it as possible to fill in the bubbles. 2. The following are some ways of marketing. Match the description with each picture? 3. Please tick the following words or phrases if you think they are related with the term “marketing”. 新课要点： Detailed reading After reading activities 主要过程： I. “Detailed reading” Text A Activity 1 Match the advertisements with the contents. Activity 2 Match the words on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example. Activity 3 Decide whether the following statements are T(true)or F(False) according to Text A. Activity 4 Match the picture with the term and its Chinese translations. One has been done for you as an example. II “Detailed reading” Text B Activity 5 Choose the best explanation of the underlined part; Activity 6 Read Text B and give each paragraph a heading from the table below. Activity 7 Read Text B and tell the statements are True or False. 本课小结：The students’ abilities should be strengthened further. 课外作业： P120/ Activity 3, P123/ Activity 7 P1264/ Activity 10, P128/ Practical reading: Sales Figure(activity 16) P