加速triple_play业务部署.pptVIP

Allied Telesis Holdings Group Summary Year Established 1987 ATKK, ATI Tokyo, San Jose, Milan Employees 3,200 Worldwide Locations Over 60 Countries Global Revenues Over $600M Annual investment in RD 15% of Revenues Worldwide Locations covering Sales Marketing, Technical Support, Manufacturing and Engineering Regional Vertical Market focus, specialising in: Service Providers and Operators Defence Industry Education Local Government Health Retail IP Communication Solutions for Voice, Video and Data Convergence Agenda The Changing Landscape Triple Play Overview Network Architectural Requirements Triple Play Benefits Case Study: ELLA Kommunication Conclusion Q A The Changing Landscape:Broadband End-User Trends Worldwide Internet population approaching 1 Billion! IP connected consumers tend to spend as much or more time on the Internet as they do watching TV Internet is interactive (information-on-demand), TV set is one-way! Growth in P2P/P2MP networking (e.g., Gaming, VoIP) People are making the transition from content consumers/receivers to creators/producers (e.g.. Mobile-phone Cameras) The Changing Landscape: Broadband Users and Market Development Users have passed the Early Adopters stage Early Adopters stage was characterised by pricy simple fat pipes to Internet Early Majority stage requires value-added services Value-added services can include bundles of services such as HSIA, gaming, music, TV Caller ID, local content…etc The Changing Landscape:Broadband End-User Trends The total number of DSL lines in the World grew by 78% in 2003, to 63.8 million Point Topic (March 2004) At the end of 2003, DSL represented 64% of all broadband access subscribers worldwide, up from 60% percent at the end of 2002 Point Topic (March 2004) There is strong interest in next-generation interactive TV services such as VoD and PVR Worldwide: 18 Million Telco Video Subscribers added from 2004 – 2007 Cahners/Instat The Changing Landscape: Trends in