2013年全球互联网在线广告调查报告（英文版）-IAB.pdfVIP

IAB internet advertising revenue report 2013 full year results April 2014 An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) Table of Contents Background 3 Executive summary 4 Detailed findings 6 Historical trends 7 Ad formats 12 Industries 15 Pricing models 17 Advertising market share 19 Appendix 22 PwC Page 2 of 28 Background About the IAB internet advertising revenue report Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC, publicly available online corporate data, and information provided by online ad selling companies. The results reported are considered the most accurate measurement of internet/online/mobile advertising revenues because much of the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from websites, commercial online services, ad networks and exchanges, mobile devices, and e-mail providers, as well as other companies selling online advertising. The report is conducted independently by PwC on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided in the appendix to this report. David Silverman PwC PwC