战略管理期末整理.docxVIP

(T)1.If managers diversify a firm in a way that does not produce value the firm risks capital market intervention .(F)2.Related diversification by a firm tends to reduce a manager’s executive compensation.whereas unrelated diversification tends to increase it because the firm has moved into new industries.(T)3.synergy exists when the value created by business units working together exceeds the value that those same units create working independently.(F)4.performance continues to increase as diversification increases from single business unrelated diversification.(F)5.the activities in the value chains of companies using focus strategies are quite different than the activities in the value chains of companies using industry-wide business strategies.(T)6.golbal competition has increased the options for consumers and has made it more imperative for firms to indentify the needs of customers in order to earn above-average returns.(T)7.in order for a cost leadership strategy to earn the firm above-average returns.the firm must sell large volumes of the product.(T)8.to position itself differently from competitors.a firm must decide to either perform activities differently or to perform different activities.(T)9.a risk of the differentiation strategy is that the firm’s means of differentiation may eventually not provide value to the customer.选择题(B)1.which of the following is TRUE?As customer loyalty increase,customers are more sensitive to price increase.Customer loyalty has a positive relationship with firm profitability.Customer loyalty is fragile and cannot reliably be considered a factor in firm success.Customer loyalty is of importance only to firms using a differentiation strategy.(B)2.The growth-share matrix of the Boston Consulting Group suggests.That the excess cash being generated by “cash cows” should be used to fund. A.”dogs”B.”question marks”C.”stars”D.”white knights”E.”buckets”(C)3.Which value creating strategies best satisfy customer needs?a. Firm resources.