Corporate Entrepreneurship, Innovation and Creativity公司创业，创新和创造力.ppt

MEET U.S. Innovation StrategiesA workshop for the MEET U.S. Program Facilitator: Alex F. DeNoble, Ph.D. San Diego State University A Mandate for Corporate Innovation and New Business Creation! New business creation must be considered the most important task of the senior executive in the existing enterprise, especially the larger one. Without it the enterprise is unlikely to survive. Let alone do well in a period of rapid transition such as the one we live in and are likely to live in for the foreseeable future… Peter Drucker Overview of the Workshop The workshop is organized into four parts: Part I - Exploring the concept of Corporate Entrepreneurship Part II - Introducing the concept of Entrepreneurial Intensity Part III - Developing skills in creativity Part IV - Strategies for entrepreneurship, innovation and creativity Corporate Entrepreneurship What is Corporate Entrepreneurship? A term used to describe entrepreneurial behavior inside established organizations which leads to the creation of new business initiatives through: product and service innovation process innovation and market development Why Should Companies Invest in Innovative Activities? Use of Corporate name Use of board of directors Importance of strategic fit Use of marketing clout Use of internal financing Use of technology Use of corporate assets Use of production and manufacturing Use of top management as mentors Use of corporate network Use of corporate infrastructure Use of staff support Product/Service to market quickly Win/win for corporation and employee Challenges to Innovation Inside the Company Corporate Culture Hierarchical structure Bureaucratic management style Difficulty in managing mavericks Punish risk-taking Lack of motivation Inappropriate reward systems Turf wars Gains from Innovative Investments Exposure to possible new markets Add new products to existing markets Develop antennae for new technologies To generate capital gains Efficiently utilize plant sp