知识共享与众包HarvardKnowledge Sharing and Crowdsourcing.pptVIP

* * * * Winning Strategy Successful in selecting tasks of lower popularity than those chosen by average users from their first attemps. Winning Strategy Successfully selecting less popular tasks from the very first attempts Always submitting later than others Winners are better at starting and sticking with such strategies that will improve their chances of winning. Core Group Contribution A large fraction of winning task solutions is contributed by a small core group of individuals. Such skewness of contribution to Internet peer production systems have been widely observed. Wikipedia Participation is open to anyone, but a large portion of the content is contributed by a small minority of the participants. Design Implications Identify the core group of winners early Incentivize the core group (if a core group is necessary) Drive large number of prospective users towards a site Make task awards and skills and level required by the tasks commensurate * * * * * * * * * * * * * * * * * * * * * * * * * * * * Knowledge Sharing and Crowdsourcing Xiaolu Yu 11/12/2008 Web 2.0 Online reviews: Social networking: Social media sites: Tagging/folksonomies systems: Online encyclopendia: Online blogs: Online question-answer forums: CrowdSourcing forums: This is the next generation of search. It’s kind of a collective brain of searchable database of everything everyone knows. It is a culture of generosity. The fundamental belief is everyone knows something. -- Yahoo Research Knowledge Sharing Online encloypendia Online question-answer forum CrowdSourcing Question-Answer Forum Characteristics General purpose Open to public Large question-answer repository Examples Yahoo Answers Google Answers Baidu Knows Yahoo! Answers More than 21 million unique users in the U.S. and 90 million worldwide Largest knowledge-sharing community on the Web Anyone can ask and answer questions on any topic Connecting people to the information they’re seeking with those who know i