oral english 期末作业.pptVIP

Computer Incorporation I .brief introduction II .developing history III .products IV . Marketing strategies I .brief introduction a multinational information technology corporation develops, sells and supports computers and related products and services one of the largest technological corporations employing more than 96,000 people 2010，NO.38 on the Fortune 500 II .developing history Dell traces its origins to 1984 Founder ：Michael Dell 1985, first computer of its own design 1988， changed its name to Dell Computer Corporation and began expanding globally 1996,began selling computers via web site 2002, expanded its product line III .products Business/Corporate class represent brands where the company advertises emphasizes long life-cycles, reliability, and serviceability Home Office/Consumer class emphasizes value, performance, and expandability Business/Corporate class  OptiPlex (office desktop computer systems) Vostro (office/small business desktop and notebook systems） n Series (desktop and notebook computers shipped with Linux FreeDOS installed) Latitude (business-focused notebooks) Precision (workstation systems and high- performance notebooks) Home Office/Consumer class Inspiron (budget desktop and notebook computers） Studio(mainstream desktop and laptop computers) XPS (high-end desktop and notebook computers) Adamo (high-end luxury laptop) IV . Marketing strategies advertisements ： media including television, the Internet, magazines, catalogs and newspapers Lower price * *