石兰：新兴传媒形态——播客之发展现状探究与传播学观照.docVIP

新兴传媒形态——播客之发展 现状探究与传播学观照 姓 名 石 兰 学 院 出版印刷与艺术设计学院 专 业 传播学 指导教师 楼文高 教授 完成日期 2007年12月 新兴传媒形态——播客之发展现状探究与传播学观照 上海理工大学出版印刷与艺术设计学院 石兰 导师：楼文高 教授 摘要：从当前发展轨迹来看，播客的势头甚至比当年的博客来得更为迅猛，这种新型传媒形态确实值得我们传媒人关注。本文试通过播客的整个传媒形态分析，从播客的定义出发，进而解析国内外播客的发展态势、剖析播客的传播特性，对播客进行了全面而深入的探究，并对其未来发展前景进行理性的透视与合理的展望。 本文以新兴传媒形态——播客为研究对象，结合传播学、新闻学和法学、经济学等学科知识，综合运用比较分析法、历史分析法等研究方法，在对国内外播客发展态势深入分析的基础上，重点探讨了播客作为新兴传媒形态的传播特性，并对我国目前播客的发展现状进行深入探究，进而提出国内播客发展进程中存在的问题及进一步解决的方案设想。通过播客与传统媒体的比较分析进而揭示出播客优于传统媒体的可嘉之处，经过进一步归纳总结得出可供传统媒介借鉴的结论，并将其上升至理论层面，对传媒产业结构的优化具有现实指导意义。 关键词：播客 媒体 网络视频 Abstract: The tendency of podcasting is developing much more fiercely than that of blog during that time through the up-to-date development track. The kind of new media formation is worth to be paid close attention by our media operators. The thesis concentrates on the analysis of the entire media formation, such as podcasting’s definition, the developing tendency home and abroad, the communication characteristic. Simultaneously, the rational dialysis and logical outlook of podcasting’s future prospects are being taken after the comprehensive and thorough research into it. The thesis regards the new media formation named podcasting as its research object, combining with subjects such as Communication, Journalism, Law and Economics and so on. The comparative and historical methods are used as the researching method of the thesis. I lay emphasis on investigating about the communication characteristic of podcasting and research into the present developing situation of our country, and then point out the existing problem during the developing course of domestic podcasting to put forward the further resolvable plan. The thesis also makes it known to all that podcasting has various kinds of advantages compares with traditional media. Podcasting has become popular as it allows listeners to time–shift content. This special capability allows consumers to take their favorite shows with them wherever they want. Po