第38届英国国际美发沙龙大展.pptVIP

SALON INTERNATIONAL第38屆英國國際美髮沙龍大展 RESEARCH DEMOGRAPHICS 展覽研究＆參與者分析 2009 SALON INTERNATIONAL VISITOR PROFILESALON國際專業訪客分析圖 GEOGRAPHICAL AND REGIONAL VISITOR BREAKDOWN參訪者地區與國家來源分析 VISITOR PROFILE – NON UK非英國參訪者國籍分析 VISITOR EXPERIENCE訪客對展會評價 MAIN REASON FOR VISITING參訪本展會主要原因 LIKELIHOOD TO REVISIT 2010再度參訪本展會意願 AVERAGE VISITOR SPEND 訪客於展會平均下單金額 PURCHASING RESPONSIBILITY採購決策權分析 AVERAGE VISITOR AGE參訪者平均年齡 SALON REFURBISHMENT美髮沙龍重新裝潢現況分析 SALON REFURBISHMENT美髮沙龍重新裝潢現況分析 INDEPENDENT RETAIL STANDS獨立零售攤位採購產品調查 BENEFITS OF EXHIBITING AT SALON INTERNATIONAL參展SALON INATERNATIONAL 的利益 The Buyer Comes to You 與買家直接接觸 Salon International visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so Neutral Sales Environment 中立的行銷業務環境The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on their home territory A Three-dimensional Medium 體驗式的行銷平台 Whilst an advertisement, direct mail campaign or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at Salon International, buyers can touch and try your product for themselves. EXHIBITOR TESTIMONIALS2009參展商回饋 We find that Salon Live is the perfect platform to communicate our message of superlative education, to an international audience with different skill levels and expectations. Salon International 2009 was an outstanding success for Sassoon Academy. Both Salon Live shows delivered by our International Creative Team were completely sold out, and for the first time ever, we launched Future Creatives to a new audience; giving students a unique insight into the next generation of Sassoon creativity. On our exhibition stand we launched our latest technical colouring manual ‘ABC Colouring Hair the Sassoon Way’ together with further educational materials. We experienced a great response in attendance figures at t