新编剑桥商务英语unit3 课件.ppt

3.1Business topic: Starting a business;3.1 Business topic: Starting a business;sole trader [s?ul]独立法人，独立经销 partnership [‘pɑ:tn??ip]合伙经营 franchise [fr?nt?aiz] 连锁店，特许经销权，特许经营;Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.;; entrepreneurial spirit 企业家精神进取精神 granting of a licence 同意发给许可证 charge one’s own prices 自行定价收费 ; profit margin [pr?fit] [mɑrd??n]利润率，利润幅度，利差 credit rating [kredit]信用度，信用评级 franchise agreement 特许协议 brand name [br?nd]品牌名称 financial assistance [fain?n??l] [?s?st?ns]金融支持; branch out使……分支出来，拓展业务 launch vt. [l?nt?]开办（新企业） invest vt. [?nv?st]投资 venture n. [v?nt??]投机活动；商业冒险；（为盈利而投资其中的）风险公司 ; We wanna hold your hand 我们愿与你携手创业 Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. 如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。 ; But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. 特许经营就是 由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。;So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compare