A SWOT Analysis on Galanz’s Marketing Strategy Abroad 英文版毕业论文.docxVIP

A SWOT Analysis on Galanz’sMarketing Strategy AbroadPrefaceDear Mr. Cheng: Thank you very much for your teaching about this subject .This term, with your direction, my English ,not only my listening but my writing ,both made rapid progress. And what is the best; I still learned the western teaching and studying, and so on. In the end, thanks a lot again! Best wishes!Sincerely:Contents1、The introduction of Galanz------------------ 12、Galanz succeeds in analyzesing ---------------- 22.1 Always adhere to the enterprise development strategy is focused2.2 Implementation of cost leading competitive strategy:2.3 Effective marketing strategies2.4 Marketing strategy:2.5 Research and development strategy:2.6 Financial strategies2.7 The personnel strategy2.8 Production strategy3．Galanz companies SWOT Analysis ------------------43.1First, Galanz advantages (Strength) Analysis3.2Second, the inferior Galanz (Weakness) Analysis3.3Third, the Galanz faces opportunities (Opportunity) Analysis3.4Fouth, Galanz threats (Threat) analysis4. Based on the above analysis, we believe that the Galanz should be the strategic choice of the following:--------------------------- 61、The introduction of GalanzGalanzGroupCo.Ltd.Of Guangdong is not only global,professional home appliance manufacturer, but also one of the most outstanding groups of home appliance in China. Since Galanz found in 1978, she has been developing healthily,continuously, and rapidly for 27 years. Orienting as “Global Famous-brand Home Appliance Manufacturing Center, more than 20. 000 Galanz people commit themselves to develop three manufacturing bases: Global Microwave Oven Manufacturing Center Global Small Home Appliance Center and Global Air-con Manufacturing Center keep being the global No. 1 of Microwave oven and light-wave oven manufacture, and become one of the top-ranking brands in the world. Her products are hot sales in about 200 countries and regions. The annual sale volume of 1