文化差异对国际商务谈判的影响及应对策略-商务英语专业毕业论文.docxVIP

文化差异对国际商务谈判的影响及应对策略中文摘要摘要内容：随着经济全球化的不断发展，各国之间的经济联系不断加强。国际商务谈判是商务活动的重要组成部分，各种层次、各种类型的跨文化商务谈判也越来越显示其在社会、经济生活中的重要作用。来自不同文化背景的谈判者有着不同的价值观和思维方式，因而也就决定了不同的谈判方式。这就意味着在国际商务谈判中了解各国的不同文化，熟悉国际商务谈判过程中的文化差异的影响是十分重要的。本文回顾了国际商务谈判的相关理论，从国际商务谈判和文化的定义入手，分析了对国际商务谈判影响较大的几种文化形式。通过案例分析和比较分析的方法，从谈判思维方式、谈判方式、谈判风格和谈判结构四个方面研究了文化差异对国际商务谈判的影响。最后分析了我们应当如何正确地处理在谈判过程中出现的文化差异问题。本文强调这样的观点：在国际商务谈判过程中，谈判者应该接纳对方的文化，重视文化差异，建立跨文化谈判的意识；在谈判前应该对于文化差异问题做充分的准备工作；在谈判过程中借助有效的沟通，在不损害双方利益的前提下做出正确的评价。在认识和接受文化差异的同时，要尽量淡化文化差异，这对于跨文化谈判的成功是非常重要的。关键词：国际商务；谈判；文化差异英文摘要With the constant development of the economic globalization, business contactsamong nations get increasingly close. International business negotiation is one of the vital parts of businessactivities. All kinds of cross-cultural business negotiation play an important role in thesocial life as well as the economic life. Negotiators from different culturalbackgrounds have different values and thinking patterns, thus forming the variouscommunication styles. Consequently, it is necessary to learn the cultures among allthe countries and to get familiar with the cultural difference in the business activities.The thesis presents a comprehensive review of theories on culture, and international businessnegotiation. Through case analysis and comparative analysis, the research studies the influences of different culture on international businessnegotiation through fouraspects including thinking modes, negotiation patterns, and negotiation style and negotiation structure. Finally, the thesis gives some advices in dealing with cultural issues. The thesisemphasizes such points: the negotiators shouldpay enough attention to the cultural issues, they should do much work on the cultural issues before negotiation. In the progress of negotiation, the negotiators should weaken theinfluence of cultural issues through effective communication.第1章绪论11.1 选题的背景和研究意义11.2 国内外研究现状21.3 本文的主要研究内容4第2章国际商务谈判与文化概述41.1 国际商务谈判的概念和特征41.1.1 国际商务谈判的概念41.1.2 国际商务谈判的特征51.2 文化的概念和内容61.2.1 文化的概念61.2