Tesco世界第三大超市介绍.doc

Tesco is one of the worlds largest retailers with operations in 14 countries, employing over 500,000 people and serving millions of customers every week. How we compete Every day around the world our customers choose where they shop. It is because customers can switch so easily that we have to constantly work hard to earn their loyalty. Wherever we operate, Tesco competes on price, quality, range and innovation. In Turkey, at the end of 2010, price inflation of Tesco Kipa products was on average 5% below national consumer price inflation. ?These benefits are valuable to all customers, particularly to those on low incomes. In China, customers want reassurance on food quality. They want to know it is safe and hygienic. Tesco China has established its own food safety team, made up of quality control technicians and operational managers. This has helped us lead the way in improving food safety standards in the country. This year in Central Europe we have launched the Extra store format. The new format has introduced to our stores a range of innovations, from self-service checkouts to retail services, such as pharmacies, opticians, and financial services. Many of these innovations are firsts for the country. Tesco Mobile was launched in 2010 in Slovakia and is now the biggest alternative Telecoms provider after Orange, T-com and O2. Our customers on the West Coast of America like the commitment our business, Fresh Easy, has made to offering quality wholesome food at a good price. They like our assurance that own-band products have no artificial colours or flavours, no high-fructose corn syrup, no added trans fats and only use preservatives when absolutely necessary. Tesco Clubcard helps us compete around the world by rewarding loyalty. Clubcard is now in twelve Tesco markets: UK, Ireland, Poland, Hungary, Czech Republic, Slovakia, Korea, China, Thailand, Malaysia, India and Turkey. Strong, fair, mutually-beneficial and long-term partnerships with suppliers underpin