厦门精品酒店发展现状与趋势.docVIP

浅议厦门精品酒店发展现状与趋势 摘 要：近几年来我国旅游业飞速发展，进而也带动了酒店行业的迅速发展。厦门作为我国目前十大热点旅游城市之一，市内拥有丰富的旅游资源，是一个现代化的国际性港口风景旅游城市。但目前厦门市酒店行业的发展尚不完善，呈现出经济型酒店与星级酒店制衡的僵化格局，而世界上较为流行的精品酒店尚未在厦门真正的发展起来。厦门精品酒店的发展，既具备着自身的独特优势，又存在着显著的不足；既面临着机遇，也充满了挑战。据此，本文对厦门精品酒店发展现状与趋势这一问题进行了研究。首先，从理论角度，对厦门精品酒店的概念、特点和分类进行了介绍；其次，具体分析了厦门市精品酒店发展现状与趋势；再次，运用SWOT分析法，具体分析了厦门发展精品酒店发展的优势、劣势、机遇与威胁；最后，基于前面的分析，提出了发展厦门精品酒店的对策建议。 关键词：厦门；精品酒店；发展现状；发展趋势  The development status and trend of Xiamen The Inn Boutique Abstract: in recent years the rapid development of Chinas tourism industry, which also led to the rapid development of the hotel industry. Xiamen as Chinas one of the ten hot tourist city, the city is rich in tourism resources, is a modern international port scenic tourist city. But at present the development of Xiamen City, the hotel industry is still not perfect, showing a Econo Hotel and Stars Hotel checks and balances of the rigid pattern, and is more popular in the world of the The Inn Boutique in Xiamen has not yet been really developed. Development of Xiamen The Inn Boutique, which has its own unique advantages, and there are significant deficiencies; faces both opportunities, but also challenges. Accordingly, this paper studied the present situation and development trend of Xiamen The Inn Boutique this problem. First of all, from a theoretical point of view, the concept, characteristics and classification of the The Inn Boutique in Xiamen are introduced; secondly, a detailed analysis of the present situation and development trend of The Inn Boutique in Xiamen city; again, using the SWOT analysis method, a detailed analysis of the development of Xiamen The Inn Boutique development strengths, weaknesses, opportunities and threats; finally, based on the preceding analysis, put forward the Countermeasures of developing Xiamen The Inn Boutique. Keywords: Xiamen; The Inn Boutique; development status; development trend目 录 一、绪论 4 （一）研究背景与研究意义 4 （二）国内外研究现状综述 4 1.国外研究现状综述 4 2.国内研究现状综述 5 二、精品酒店发展的理论概述 5 （一）精品酒