广告英语的语言特点jsp.docVIP

毕业论文 英语广告的语言特点 指导教师：骆红亚 学 生：汤迎春 系 别：外国语学院 年 级：2008 重庆三峡学院 二0一二年五月 Linguistic Features of English Advertisement Tutor: Luo Hongya Student: Tang Yingchun Department: School of Foreign Languages Grade：2008 Chongqing Three Gorges University May, 2012 Abstract: With the development of the economy, English advertisement is playing a more and more important role in modem society. There is an increasingly higher requirement in advertising translation because of people’s high demand of free communication. This paper will discuss advertising translation from it’s linguistic features, such as the lexical, syntactic, and rhetorical devices. It will summarize several commonly used translation skills by discussing a few examples. Key words: English advertisement; linguistic features; translation skills 摘要：随着经济的发展，英语广告在现代社会中的作用越来越重要，人们对广告翻译也提出了越来越高的要求。这篇论文将从广告语言特征的角度，如：词汇、句法、修辞手法等来讨论广告的翻译。并从具体的例子中归纳总结一些常用的翻译策略。 关键词：英语广告；语言特征；翻译技巧 Outline 1. Introduction 2. Lexical feature 2.1 Usage of comparative and superlative adjectives 2.2 Usage of simple verbs and oral English vocabulary 2.3 Usage of wrong character and create new words 2.4 Repeat keywords. 3. Syntax feature 3.1 Use words or phrases instead of sentences 3.2 Usage of simple sentence 3.3 Usage of elliptical sentence 3.4 Usage of imperative sentence 3.5 Usage of personal pronouns 4. Rhetorical devices in English advertisement. 4.1 Simile and metaphor 4.2 Repetition 4.3 Personification 4.4 Pun 4.5 Rhythm 4.6 Hyperbole 5. Conclusion 1. Introduction With todays accelerated process of global economic integration and further expansion of Chinas opening up, international circulation of commodities becomes increasingly frequent. Participation in the international market competition, domestic and foreign manufacturers are facing the same issue, namely how to introduce their products and services to the target market of consumers. One aspect can not be ignored is the full use of advertisi