浅析南京卓邦科技有限责任公司营销策略.docVIP

毕 业 设 计 题目名称：浅析南京卓邦科技有限责任公司营销策略 学生姓名： 林炜翔 学 号： 0905333141 院系/专业： 经济管理/物流管理 班 级： 物流0911 指导教师： 沈秀梅 2012年6月3日 摘要 在市场经济快速发展，市场竞争接近白热化的今天，如何在商品经济竞争中发展，如何强大，成为了企业首要研究的问题，在产品一致性，价格透明化，渠道精密化，促销多样化的前提下，如何建立营销策略，建立个什么类型的营销策略，才能在现在的买方市场下，抓住消费者的消费心理，赢得客户，留住客户，并使客户认可你的产品，认同你的价格和服务并成为你的忠实客户。 本课题以南京卓邦科技有限责任公司为例，首先介绍了公司的概况，企业的组织架构，介绍了营销策略的必要性，通过本人在公司的学习和培训以及实践活动，发现了企业存在的问题以及原因，对公司的营销策略提出了一些个人的见解和意见，通过一些案例的分析和回忆提出了一些建议，希望能对公司的发展有所帮助。 关键词：卓邦科技 营销策略 建议 改进 Abstract In the rapid development of market economy, market competition is to turn white-hot today, how the commodity economy development in competition, how strong, become the important research problem, the product consistency, price transparency, channel precision, promotional diversification premise, how to establish the marketing strategy, establish what kind of marketing strategy, can be in buyers market now, seize the consumer psychology, to win customers, retain customers, and customer recognition of your products, do you agree with the price and service and become your loyal customers. The Nanjing Zhuo state science and technology limited liability company as the example, first introduced in the company, the enterprise organizational structure, introduces the marketing strategy, through my companys learning and training and practice, found the problem that the enterprise exists and reason, to the companys marketing strategy and puts forward some personal views and opinions, through some analysis of the case and the memories and put forward some suggestions, hoping to help the development of the company. Key words: Zhuo state science and technology marketing strategy recommendations for improvement 目 录 中文摘要..............................................................Ⅱ Abstract.....................................