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超漂亮线条效果模板：模糊线之间的休闲、执着的Blurring Lines Between Casual and Hardcore视觉效果突出
* * A core game from 1978 A “casual” Flash game from 2009 What are better ways of categorizing the market? What is an online game? World of Warcraft Madden NFL 09 World of Warcraft Guitar Hero III Madden NFL 09 Web-based, easy-to-play, collectible Duels, Warstorm, Planet Storm Browser based Strategy Game In May 2009, the Travian website is more popular than the World of Warcraft website (430 vs. 540 on Alexa) Web-based and iPhone 30 million daily active players in Sept 2009 Social gamers vs. Experience Gamers But it isn’t just guilds – games with any social components are more successful Daily Players of Rock Band vs. GH3 Rock Band vs. Guitar Hero 3 Why did Rock Band command high daily attention levels? Q: Grand Theft Auto IV Daily attention from launch day Call of Duty IV Daily attention from launch day Segmentation based on thematic (rather than gameplay-type) genres Bioshock – What are they also playing? Every game has its own distinct segmentation “Heroic” Map Pack - 42% Increase GTA IV Released - 59% Drop “Legendary” Map Pack – 46% Increase “Bungie Day” Free Map - 65% Increase Title Update – 95% Increase “Mythic” Map Pack – 62% Increase Concurrent Halo 3 Players Halo 3 Audience Segmentation Initial Market Genre Loyal Brand Loyal Initial Market Genre Loyal Brand Loyal Competitive Set Analysis Top 10 other games played by World of Warcraft Players Top 8 Games played by MMO Players Since 5/31, 7.6% weekly compound growth in tweets about games Conclusions Larger, more diverse audience than ever The definition of “online game” has evolved Don’t get caught in “casual vs. hardcore” More helpful segmentations: social vs. less social players, thematic tastes, brand-loyal vs. genre-loyal, competitive sets Thanks! Jon Radoff, CEO, GamerDNA jradoff@ GamerDNA: Twitter: jradoff Don’t even look at it, we really wanted to get to know their users better – they just didn’t know! We were able to get down to a couple layers of value with harmonix. What does it
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