China Online Search Market Survey Report ’ 2005 Part IBeijing.pdfVIP

China Online Search Market Survey Report’2005 (Part I – Beijing) August 2005 Survey Findings and Analysis China Internet Network Information Center (CNNIC) Weigang LU Senior Analyst 2005.08.30 General Information on Search Engine Users in Beijing Market Dynamics Demographic Distinctions Between Users of Major Search Engines Summary of Survey Findings Information about Users in General General Information 86% of Beijing’s Internet users have used online search On any given day, 38% of those online use search engines On days they go online ： 39% use search frequently each day 55% use search at least once a day Over 80% use search at least once a week General Information 55% of online searchers are males 40% are students Among those student users ： Nearly half are secondary school students （49.5%） Almost one third are 4-year university students (studying towards Bachelor’s degree) （31.5%） General information Among non-student users ： 62% aged between 25-40 53% hold Bachelor’s degree or above 43% earn more than 3000 yuan (RMB) of monthly income General Information Type of Employers ： Students and Teachers：44% Businesses：33% Government agencies and organizations：9% Self-employed：5% General Information Among users whose type of employers is businesses ： 34% from State-owned enterprises 47% from private sector businesses 19% from foreign-invested enterprises Market Dynamics Numbers of Search Engines used: 34% of users use only one brand search engine 41% use two brand search engines 25% use three or more brand search engi