Essentials of Marketing A Global-Managerial Approach, 9th edition全球市场营销管理的方法及要点.pptVIP

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Essentials of Marketing A Global-Managerial Approach, 9th edition全球市场营销管理的方法及要点.ppt

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Essentials of Marketing A Global-Managerial Approach, 9th edition全球市场营销管理的方法及要点

Chapter Eighteen Chinese street scene Six-panel storyboard of Russian ad for Rikk Bank J.D. Power Award Causes of Micro-Marketing Inefficiency Maxwell House ready-do-drink coffee Evaluating Macro-Marketing Effectiveness Hertz and Novatel Wireless ads Some Important Changes and Trends Affecting Marketing Strategy Planning—Communication Technologies Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Role of Computerization Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Marketing Research Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Demographic Patterns Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Business and Organizational Customers Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Product Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Channels and Logistics Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Sales Promotion Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Personal Selling Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Mass Selling Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—Pricing Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—International Marketing Some Important Changes and Trends Affecting Marketing Strategy Planning (cont.)—General For use only with Perreault and McCarthy texts. ? 2003 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter One Marketing’s Role in the Global Economy * Developing Innovative Marketing Plans: Appraisal and Challenges Supplementary PowerPoint Archive for use with Essentials of Marketing: A Global-Managerial Approach, 9th edition by William D. Perreault, Jr. and E. Jerome McCarthy This file includes images of the photos, ads, and exhibits from the text for this ch