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至尊英语阅读资料之食品饮料专题第25集
Food and beverage articles 25
[601]Successfully Open a Restaurant
People from all walks of life love to eat out. It is a common event in our society regardless of which
meal of the day you are referring to. People eat out due to a busy schedule, for socializing,
because they dont like to cook, or due to the fact that they are away from home. Therefore you
can open a restaurant and find there are plenty of people out there that will come in to dine with
you.
You will need to have all of your ducks in a row though before you open the doors. You need to
really think about the type of impression you wish to express to them. That way you can start
making plans early in the game to be sure it is properly conveyed. This means your staff is
dedicated to doing things your way. They have to be an integrated part of the overall success for
your business. If they are just looking for a job to collect a paycheck then they arent going to do
what is in your best interest.
If you want to open a restaurant you need to find out what the demand for it is. What types of
foods do you want to offer? Is there a need for more of that type of restaurant in your area? What
can you offer that is above and beyond what your competition is doing? It may be better prices,
faster service, or a new way to serve the food. Whatever those key points are you need to
promote them. That way people will take an interest in it.
Your advertising should start in the months and weeks leading up to the grand opening. Dont wait
until the days before you open a restaurant to start telling people about it. You want to stir their
interest so they are awaiting your opening. You want to get them interested in what you have so
that they wont overlook it and eat at a placed they are familiar with.
That is an issue that you may have to overcome too so do your best to entice people to come in.
Customers may want to eat at your place as it is the new location in town. However, they may
decide the
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