至尊英语阅读资料之互联网专题第298集.pdfVIP

Internet articles 298 [7426]Permission-Based Email Campaign As Important Component Of Email Marketing The objective of marketing is to spark interest, provoke curiosity for the products and services and generate sales of the goods. Email marketing is just what you think - sending messages to existing or potential customers via email. Email marketing is an extremely powerful and effective marketing technique; it is also one of the most cost effective ways to tell the world about the products and services you offer. Its much cheaper than a traditional advertising and may have a larger impact on immediate sales and long-term relationship strength. Email marketing makes it possible for a seller and a buyer to communicate quickly and easily with one another creating a trust relationship. Its good email marketing. But we must admit that there is a reverse side of email marketing. Yes, I mean Spam. Not all email marketers are warm and fuzzy. There are many among them who send unsolicited email promotions. Sending spam ruins a good reputation of any legitimate company or organization and can turn your happy customers into your worst enemies. So, if you value your fair name and want to build a long-term relationship with your clients remember the rule number one of email marketing - not send unsolicited email. Send permission-based email messages. The core of permission-based email marketing is that effective, targeted email messages are sent to a carefully controlled list of recipients who gave you the permission to contact them. It means that people on your list requested that you send them emails. And you would be wiser if you ask them to confirm their wish to be added to your list just to ensure that they didnt subscribe by mistake, or that someone else didnt subscribe them to your list. All this will serve you as a proof that you are not spamming. Permission-based email marketing allows you focusing on the prospects and customers who are really