至尊英语阅读资料之互联网专题第431集.pdfVIP

Internet articles 431 [10751]What a Wealthy Marketer Can Teach you About Making Money The concept is simple. Write an ebook, get traffic to your site and make LOTS of money on the internet. And thousands of people try to do that every day. Some make some money, some dont. But do you know what the real SECRET of Wealthy Marketers is? I can tell you in two words: Backend Products! A back-end product is a higher priced product you attempt to sell to your customer after they have purchased a low priced (or introductory) related product from you. Say someone bought a $37 ebook from a true wealthy marketer, that marketer would then attempt to sell them a product for $200, $ 500 or even $1000(by the way, for some reason, the response is better if the price is $197, $497, or $997. A true wealthy marketer knows that key to success. Thats why cars, appliances, even houses sell for an odd number like that. You dont see a tv commercial for a new car for $25,000. It will be for $24, 997! Notice that next time you watch tv!) If youre not trying to sell back-end products to your customers, you are losing out on the real money! It is far easier to sell to existing customers than it is to sell to new ones who dont know or trust you. If the first(low priced product such as an ebook) was incredible, and if you provided fast and friendly customer service, usually 20-30% of your customers will order your higher priced back- end products. But only if you offer it to them! As a matter of fact, this technique is used with direct response tv ads(a direct response ad is where an 800 number is given, and viewers are asked to order from the commercial!) Many of those ads actually LOSE money intially. But the wealthy marketer running those ads knows that he will make up for the loss and profit tremendously with the back end. A good example is cosmetics or acne products. It may cost more to run the tv commercial than the total amount of money that comes in from the ad