Unit 3 Advertising Marketing Process 经典广告学英语课件合集.pptVIP

* * * * * * * * * * * * * * * Place- Convenience Placement is replaced by the convenience function. With the rise of internet and hybrid models of purchasing, place is no longer as relevant as before. Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations. * Promotion- Communication Finally, the promotions feature is replaced by communication. Communications represents a broader focus than simply promotions. Communications can include advertising, public relations, personal selling, viral advertising, an