迪卡侬营销推广模式分析.pptVIP

Mass innovation World class RD center: one of the greatest difference between Decathlon and other sports brand is we own a RD Center which is the second-largest in France We have 60 professional labs in the world, 40 researcher, 1500 professional technician and create 4000 kinds of products annually. Each year we make more than 60000 product tests, in 2010 newly created more than 50 innovation product and 12 million created products were sold to customers. Provide the broadest product lines which cover all sports. 65 sports 18 passion brands 65000 kinds of products Innovation makes sports everywhere any time We listen to our customers and create innovation product according to their needs Dedicated to providing products with greatest Performance-to-Price Ratio We own full industry chain and we own material, so we are able to achieve greatest Performance-to-Price Ratio We have blue products, this is the product that has the highest Performance-to-Price Ratio which covers almost every sports and ensure all the people can benefit from it Many our great products receives national design award, but we provide them to customer at very reasonable price In order to Create the desibility and make the pleasure and benefits of sports accessible to all. what we do is:_________________ Located in areas with a convenient road network and good public transportation links, where the store can be easily spotted by customers Visibility: integrated into a landscape nearby a motorway or major road Land area: 10000-30000 square meter, sales area 4000 -12000 square meter exclusive store building There must be a playground and resting area outside the store, which is opened to all for practicing and trying Decathlon products Large-scale free parking We provide large free parking lot Provide free sports ground Spacious and confortable shopping environnent Averagely 4000 square meters Provide rich sports experience indoor Experienced SA can provide customer s with direction and su