如何在房地产中介企业实施特许连锁管理以21世纪不动产为例修改版.docVIP

摘要 房地产中介组织运营管理模式研究是一个较新的研究领域，我国关于房地产中介组织还缺乏较为系统的研究，仅有的关于房地产中介组织的研究过多的注重对实践的描述，很难找到真正经济学的深刻分析。房地产中介组织，是随着房地产业的发展而逐步发展起来的，规范化的房地产中介组织和成熟先进的运营管理模式，对于促进房地产业的健康发展和规范房地产经济运行有着极其重要的作用。我国改革开放20多年来，房地产中介行业的从业人员队伍迅速扩大，但是，由于我国的房地产中介业起步较晚，在执业标准、执业规则、专业人员素质、技术手段，特别是在运营管理模式方面还处于探索阶段，总体上仍然比较稚嫩，缺乏核心竞争力，与国际规则的要求和发达国家和地区成熟的房地产中介服务体系相比，还存在着不小的差距。随着房地产市场的迅猛发展，房地产中介业面临新的挑战和发展机遇。 关键词：房地产，连锁，企业，特许，经营，管理； Summary Real estate management operations of the organization is a relatively new area of ??research, our lack of organization on the real estate more systematic study, the only real estate organizations research on the excessive focus on the description of the practice, it is difficult depth analysis to find the real economics. Real estate organization, with the real estate development and gradually developed, standardized and proven real estate organizations, advanced operation and management model for promoting the healthy development of real estate and the real estate economy has an extremely important role. Chinas reform and opening up 20 years, real estate rapidly expanding team of industry professionals, but because of Chinas real estate industry started late in the standards of practice, practice rules, professional quality, technical means, especially in operations management models is still in the exploratory stage, the overall is still relatively immature, lack of core competitiveness, and international rules and developed countries and regions, the mature real estate intermediary service system, there are still a big gap. With the rapid development of the real estate market, real estate industry is facing new challenges and opportunities. Keywords: real estate, chain, enterprise, franchise, management, administration; 目录 摘要 1 Summary 1 目录 2 引言 2 一、房地产中介服务概念 3 1.1、中介、中介业的概念 3 1.2、房地产中介服务的概念 4 1.3、房地产中介服务机构 5 二、房地产中介服务的内容与分类 5 2.1、房地产中介服务业的特点 6 2.2、中介机构在房地产市场中的地位 7 三、中介机构的服务对房地产市场的影响分析 8 3.1、分析前提与假设 8 3.2、影响分析 9 四、如何在房产中介企业实施特许经营连锁 9 4.1、直营连锁经营模式 9 4.2、特许经营系统概述 10 4.3、特许经营的基本特