ICCM精品课件-Chap005.pptVIP

Review and Discuss Define the four basic predispositions MNCs have toward their international operations. In what way are parochialism and simplification barriers to effective cross-cultural management? In each case, give an example. Many MNCs would like to do business overseas in the same way that they do business domestically. Do research findings show that any approaches that work well in the U.S. also work well in other cultures? * * 5-* Managing Across Cultures chapter five McGraw-Hill/Irwin Copyright ? 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter Objectives The specific objectives of this chapter are: EXAMINE the strategic dispositions that characterize responses to different cultures. DISCUSS cross-cultural differences and similarities. REVIEW cultural differences in select countries and regions, and note some of the important strategic guidelines for doing business in each. Strategic Predispositions Four distinct predispositions toward doing things in a particular way: Ethnocentric Polycentric Regio-centric Geocentric Strategic Predispositions Ethnocentric predisposition A nationalistic philosophy of management whereby the values and interests of the parent company guide strategic decisions. Strategic Predispositions Polycentric predisposition A philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates. Strategic Predispositions Regio-centric predisposition A philosophy of management whereby the firm tries to blend its own interests with those of its subsidiaries on a regional basis. Strategic Predispositions Geocentric predisposition A philosophy of management whereby the company tries to integrate a global systems approach to decision making. Orientation of an MNC Meeting the Challenge The Globalization Imperative: Belief that one worldwide approach to doing business is key to efficiency and effectiveness. Many factors facilitate the need to d