清华大学-生产计划与控制：PPC-L02-Strategy-and-Competition-2.pdfVIP

Lecture 1Lecture 1 Strategy and CompetitionStrategy and Competition (2)(2) Ye ChengYe Cheng Dept. of Industrial EngineeringDept. of Industrial Engineering Tsinghua UniversityTsinghua University 1 The Product Life Cycle (1/2) e m u l o v s e l a s l aa u n n A Time Start-up Rapid Maturation Stabilization growth or decline Ye Cheng, Dept. IE, Tsinghua University           Production Planning  Control           Lecture 2  Strategy and Competition (2) 2 The Product Life Cycle (2/2) Stat-up phase • Improve production and marketing • Correct design problems Rapid growth phase • Establish the product firmly in the marketplace • Improvements and standardization in manufacturing Maturation phase • Increase market share • Cost saving Stabilization or decline phase • Stabilization: Continuous improvement • Decline: minimizing investment Ye Cheng, Dept. IE, Tsinghua University           Production Planning  Control           Lecture 2  Strategy and Competition (2) 3 The Process Life Cycle (1/2) t i n u r e p t s o c g n i r u t c a f u n a M Time Start-up Rapid Maturation Stabilization