爱丽舍公关传播方案.docVIP

爱丽舍公关传播方案 爱丽舍公关传播方案 Elysee PR communication plan for Elysee 时空视点传播机构 北京 上海 广州 杭州 Dec.13-04 05新款爱丽舍传播目标 objective 帮助05款爱丽舍顺利的导入市场，建立消费者对其迅速的认知 Help Elysee smoothly insert to markets, set up consumer#039;s cognition 推动用户体验产品，借此产品积累消费者对爱丽舍和东风雪铁龙品牌的深入认知 Fund up the understand of Elysee and citron brand through to user’s experience of product 作为改款车，爱丽舍05款该如何传播？ How to launch Elysee as a change fund car? 改款车上市传播研究 research report 在改款车上市案例研究中，时空视点选择04年传播较为成功的桑塔纳3000上市传播和新捷达两款车的传播策略 In this report,Evision will give two examples as Santana 3000 and new Jetta which is successful launch in 2004 时空视点