商务英语II(UNIT10).pptVIP

Marketing Mix * roduct lace romotion rice Choosing the right product with the appropriate positioning in the market The distribution channels used Probably, the company will seek to differentiate its product in some way and will need to promote it – through advertising, PR or special promotions. The price must correspond with the positioning in the market, demand, the manturity of the product etc. Marketing is “the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this” --Longman Dictionary of Contemprorary English P P P P Marketing General at the bottom end (of the market) to avoid (mistakes/ disasters) to attract (interest) clue marketing mix to coincide with to position (a product) confectionery promotion conservatory promotional gift flawed rival to go into liquidation to run (a competition) to go wrong top-of-the-range hoover to win (market share) proven (success) to win (a prize) retailer to withdraw (a product) with hindsight the particular combination of things or people in a group or thing British English top-of-the-line a product that is top-of-the-range is the best of its kind a top-of-the-range electric guitar if a product or service is withdrawn, it is no longer offered for sale or use withdraw something from sale/from the market The drug has been withdrawn from the market for further tests. 1 to happen at the same time as something else, especially by chance coincide with His entry to the party coincided with his marriage. When our vacations coincided, we often holidayed together. planned/timed/arranged to coincide The show is timed to coincide with the launch of a new book. 2 if two peoples ideas, opinions etc coincide, they are the same The interests of the US and those of the islanders may not coincide. coincide with The cloth had a natural look which coincided perfectly with the image Laura sought. sweets, chocolates etc 1British English