国际商务英语Wal—Market’s Foreign Expansion.pptVIP

Wal—Market’s  Foreign Expansion Brief introduction Company Scale Problems and solutions Welcome to Wal-market Wal—Market Wal—Market is the world largest retailer It was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over forty years later, it has become the world’s largest private employer and retailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years. Brief introduction Mr. Sam Walton advertising slogan Mission As elsewhere, they follow the three core values of respect for the individual, service to the customer, and striving for excellence, and stick to the Wal-mart tradition of building their business one store and one customer at a time, so as to fulfill their core mission — save people money, so they can live better, and continue to make a difference in the lives of their customers, members and associates. Give me a W! Give me an A! Give me an L! Give me a squiggly! Give me an M! Give me an A! Give me an R! Give me a T! Whats that spell? Wal-Mart! Whose Wal-Mart is it? Its my Wal-Mart! Whos number one? The customer! Always! Exciting cheering -----------Recording found in the internet Company Scale Today, with over 2.1 million associates worldwide, Wal-mart operates more than 8,000 units in 15 countries under 55 different banners, and serves more than 200 million customers per week. The charitable giving numbers including cash and in-kind gifts was more than $512 million, a 20% increase over the previous year’s giving. In 2010, Wal-mart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Wal—Market’s Foreign Expansion Facing a slowdown in growth in the US Wal-market began it’s international expansion Mexico Developed nations china …… （Britain 、South Korea、Germany） culture Wal—Market’s Foreign Expansion political