高三英语unit5 getting the message-reading(旧人教版).pptVIP

Unit 5 Getting the message Period 2 Reading Ability goals: (1)Enable thestudents to grasp the main structureof thereading (2)Enable thestudents to know how to writean argumentation (3) train the students reading ability Learning ability goals: Help thestudents learn how to analyze an argumentation Teaching important points: 1. train the students reading ability 2. how to writean argumentation Teaching difficult points: How to improve the students reading ability How to finish the task of reading Teaching methods: 1. reading-and-answer activity to help the students go through with the reading material. 2. individual, pair or group work to make every student work in class. Teaching aids: 3. theblackboard 1. a tape recorder 2. a projector Step 1 pre-reading Disadvantages can lead people to buy thewrong products Give false or incorrect information Raise the priceof products Advantages Help customers find good products Help companies make money Can be used to inform people about important issues Increasesales Step 2 Reading General idea of each paragraph Pa 1: Pa 2: Pa 3: Ads are found almost everywhere People react to advertisements in different ways. Thebasic principle of advertisements is to influence customers choices. Pa 4: Pa 5: Pa 6: Ads help companies and customers in a variety of ways. themost important function of advertising is to introducenew products Governments and other organizations use ads to make people aware of government policies and social problems. Pa 7: Pa 8: Customers should becareful of illegal ads. Customers should learn to protect themselves from false ads and make smart choices. Careful reading 1. Why is advertising popular? 2. How does advertising help consumers and companies? 3. What is the basic principle behind advertisements? 4. Why do advertisers often have to work hard to attract peoples attention? 5. What is a “bait-and-switch”a? 6. How can weprotect ourselves from misleading ads? Choose thebest ans