高二英语advertising project.pptVIP

Project Developing an Ad Campaign Teaching Aims: l l To learn about somebasic information about an ad campaign To apply what they have learnt to develop an ad campaign Teaching Key Points Teaching Difficulties: Ø Ø How to help them to develop an ad campaign Theusageof some key words Teaching Procedure: StepOne: Reading T: (Greet the class as usual) In this unit wehavelearnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaign is? Ss: No. T: Ok. In this lesson wewill go on with this topic. Please open your text books at page 18. Read the article silently as quickly as possible to answer thefollowing questions: 1) 2) 3) What is an ad campaign? What must you have in mind when you start asuccessfulad campaign? What questions must you first consider in an ad campaign? Ss: … Suggested Answers: 1. It is an organized programmeof advertisements using various kinds of ads to reach a particular audience. 2. We must have aclear goal and target audience in mind. 3. We must first consider thefollowing questions: Ø Ø Ø Who is the audience for our ad campaign? What do wewant our ad campaign to say? How do wereach our audience? T: Very good! Now I think you have got ageneral idea of the passage. In fact, nowadays people all over the world usethemedia to advertise for thebenefit of thepublic or public welfare. StepTwo: Developing an ad campaign T: Ok, next wewill plan and conduct an ad campaign, promoting apublic welfareissue. Be as creative as you can. Below are somesteps for you to follow. Planning: n Work in small groups. Decidewhat the subject of your ad campaign will be. Choose one of the topics listed below or comeup with one of your own. Animal protection Anti-smoking Anti-drugs Anti-littering Thetopic of our campaign will be :__________________________ (Make surethat all the group members agreeon thetopic they chooseand that different groups choosetheir topics relatively.) Preparing: n Dis