高二英语advertising reading.pptVIP

Reading Teaching Aims: l l l l To learn moreabout advertisements To learn how to read aexpository writing To read the passageAdvertisements and complete related answers To improve their reading comprehension skill by fully participating in all activities Teaching Key Points Teaching Difficulties: u u u How to improve their reading ability through teaching activities How to let them gain someinsight into advertisements and help them deal with advertisements in their daily life Theusages of somekey words Teaching Procedure: StepOne: Leading-in T: (Greet the students as usual)In thelast lesson wediscussed six advertisements and talked about their effects on us. Today wewill go on to learn more about ads by reading a passagecalled Advertisements. Please look at the title and tell me: Ø What might betalked about in the article? Ss: … (Any possible answers areacceptable) (This step is to help them predict the contents of thepassage which is of great help to improving their reading comprehension ability) StepTwo: Reading Comprehension T: Very Good! Now let’s read thearticle to check whether your prediction is correct ot not. First of all, please open your book to page 2. Go through the questions in part A first and then read the text silently to find theanswers to thethreequestions: 1) What do advertisements encouragepeople to do? 2) 3) What does PSAs stand for? What arePSAs meant to do? (Remind students to useskimming and scanning skills to focus on and identify theinformation needed to answer thesequestions. Let them pay attention to the threesubtitles in the passage which can help them find theinformation they want. ) Ss: … (Encouragethem to give their answers in their own words.) Suggested Answers: 1) 2) 3) They encouragepeople to buy a product serviceor believe in an idea. It stands for public serviceadvertisements PSAs are meant to educatepeople about health, safety, or any other social issues. T: Wonderful! Sinceweread thearticle once