Advertising Strategies of the Ontario Milk Marketing Board….pdfVIP

Totem: e University of Western Ontario Journal of Anthropology Volume 2 | Issue 1 Article 9 6-20-2011 Advertising Strategies of the Ontario Milk Marketing Board: Milking the Cow for All Its Worth Adr ienne Lamb The University of Western Ontario Follow this and additional works at : http://ir.lib.uwo.ca/totem Part of the ocial and Cultural Anthropology Commons Recommended Citation Lamb, Adrienne (1995) Advertising trategies of the Ontario Milk Marketing Board: Milking the Cow for All Its Worth, Totem: The University of Western Ontario Journal of Anthrop ology : Vol. 2: Iss. 1, Article 9. Available at : http://ir.lib.uwo.ca/totem/vol2/iss1/9 This Article is brought to you for free and open access by cholarship@Western. It has been accepted for inclusion in Totem: The University of Western Ontario Journal of Anthropology by an authorized administrator of cholarship@Western. For more information, please contact kmarsha1@uwo.ca. Advertising Strategies of the Ontario Milk Marketing Board: Milking the Cow for All Its Worth Keywords Ontario Milk Marketing Board, advertising, consumption Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License. This article is available in Totem: The University of Western Ontario Journal of Anthropology: http://ir.lib.uwo.ca/totem/vol2/iss1/9 Lamb: Advertising Strategies of the Ontario Milk Marketing Board Milk. What could be more basic? Or rather, more monetarily oriented. It increases the price that farmers are paid accurately, what could embody the illusion of the basic and for their milk by increasing the demand for milk and milk essential more naturally than the concept of milk. Although, pro