联盟组合构建频率与次序对企业绩效的影响研究_顾汉杰精选.pdfVIP

联盟组合构建频率与次序对企业绩效的影响研究 顾汉杰 1 符正平 2 （1 中山大学管理学院 广东 广州 510275 ） （2 中山大学管理学院 广东 广州 510275 ） 摘 要：运用跨时视角分析焦点企业构建联盟组合的过程机制与企业绩效的关系，提出在联盟组合中，焦 点企业构建联盟的频率越高，其绩效越好；构建联盟的节奏越稳定，即越有规律，则企业绩效越 好；焦点企业越遵循“先弱后强”的联盟构建次序，其绩效越好。此外，本文认为环境不确定性 在联盟组合构建次序中的起到了调节作用，提出环境不确定性越高，企业越倾向于采用“先弱后 强”联盟组合构建次序，其绩效也会越好。 关键词：联盟组合，构建频率，构建次序，企业绩效 Alliance Portfolios and Firm Performance: the Impact of Formation Rate and Sequence 1 2 Guhanjie , Fuzhengping (1 Sun Yat-sen Business School, Guangzhou 510275) (2 Sun Yat-sen Business School, Guangzhou 510275) Abstract: Using temporal perspective, this study analyzes the relationship between the process mechanism of focal firm’s building alliance portfolios and its performance. We argue that in alliance portfolios, the higher rate the focal firm builds alliances, the better its performance. And the more stable rhythm of the portfolios formation process, the better performance. And if the better the focal firm follow the sequence of the weak first, the strong later to build its alliance portfolios, the better its performance. In addition, this study argues that environmental uncertainty plays a role of moderating in the relationship between formation sequence and firm performance, namely, the higher the environmental uncertainty, firms would be more inclined to use the weak first, the strong later alliance portfolios formation sequence, the better the performance. Keywords: alliance portfolio, formation rate, formation sequence, performance 基金项目：国家自然科学基金项目“组合联盟过程研究：基于跨时的视角”）。 1 研究问题的提出 在实践中，越来越多的企业同时与多个企业缔结联盟关系，从而