论文--上海宝山房产消费者需求研究.doc

《上海宝山房产消费者需求研究》 摘 要 房地产业是投资大、风险高、回报显著的行业，是建设部重点管理的行业之一。二十世纪90年代以来，建筑业，特别是房地产业成为国民经济的支柱产业，推动、支持了国民经济持续、快速、健康的发展。但是，也存在着大量房地产项目不做市场调查，不做可行性研究，盲目上马，结果造成大量房屋闲置和资金积压“烂尾楼”,给许多的房产开发商造成极大损失。 本次研究主要是针对的上海宝山地区的购房群体，使用的是统计学中的市场调查的方法，采用配额抽样，根据收入与年龄将消费者进行分 The consumers demand for house in Baoshan region of Shanghai Abstract The real estate trade is the investment greatly, Hazard is high, Repay the marked profession, One of is the profession that the building ministry stress administered. 20th century 90 Since years, Building industry, particularly the real estate trade becomes the national economy prop property, promotion, back national economy to continue, speedily, well development. Yet, also being a great quantity of real estate items does not act the market research. Not act feasible quality research, blindly win up, kill to create that a great quantity of buildings leave unused and the capital keeps long in stock. It is much that the more grave is comes into being “Fester in the tail tower”. House property development business to much creates the extremely great loss 。 The paper is research on the house the being colony in Shanghai Baoshan region district that chiefly is aimed at. Employ be market research in the statistics means, adopt the quota sampling, divide into groups consumer on the basis of the revenue against the age. Moreover, the statistic software SPSS is being commonly used. The statistics is depicted in the main application. The factor analysis statistics means is analyzed adjust looks into the data. Obtaining latently and target consumer distribution to analyze together with the house property location problem. Latent consumer analyses chiefly consisting of: Latent the buying house colony population feature is analyzed, Consumer buys the house factor analysis. The house property fixed position location chiefly consists of: house property price resilience area. The house property key element is analyzed, Price resilience, that the expectation