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Title: Meeting employeee requirements: Maslows hierarchy of needs is still a reliable guide to motivating staff.
Material Source: Industrial Engineer Oct2011 Author:SADRI,GOLNAZ BOWEN, R. CLARKE.
Motivation relates to a range of psychological processes that guide an individual toward a goal and cause that person to keep pursuing that goal. Motivation often is described in terms of direction (the choice of one activity over another), intensity (how hard an employee tries) and persistence (how long an employee continues with a behavior, even in the face of obstacles or adverse circumstances). Motivated employees work harder, produce higher quality and greater quantities of work, are more likely to engage in organizational citizenship behaviors, and are less likely to leave the organization in search of more fulfilling opportunities.
Competition by companies to attract the most talented individuals has given employees the power to demand more than just a reasonable wage or salary, and there is evidence that companies are starting to listen. A recent survey showed that salary had only a 20 percent impact on job satisfaction. Employees need a range of motivators in order to remain engaged in their work. In response to this demand, employers are looking at how to satisfy their employees on both an extrinsic, financial level as well as an intrinsic, psychological level.
Research conducted by the Employee Benefit Research Institute (EBRI) found that in 2004, 92 percent of employer spending for total compensation was on wages and salaries; however, the following year spending on wages fell to 81 percent. In balancing monetary (extrinsic) and nonmonetary (intrinsic) incentives, companies use diverse motivators ranging from competitive monetary compensation and health insurance packages to concierge services and nap times. The continuous endeavor is to be creative in designing a benefits package that attracts and retains quality employees.
The theory of Maslow
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