寿险电销专员激励分析.docVIP

寿险四川电销分中心 电销专员激励分析 作者姓名： 专业名称： 指导老师： 摘要 近些年来，电话营销正在发展成为一种简便迅捷的营销方式，并因其独特的优势而被很多企业所重视。随着我国保险行业的不断扩大以及电子商务技术的快速发展，电话营销模式在各大保险公司都已运用并且逐步受到各大保险公司的重视，电话营销对给各大保险公司新的业务增长不断带来了新的突破。“人是第一生产力”，如何充分发挥人的主观能动性是人力资源管理的大事，成为了企业在这一领域提升竞争力的关键环节。然而电话专员团队作为保险电话营销业务的一线力量，电销专员的职业素养、业务能力以及个人潜能的发挥都对企业的经济效益、市场目标和企业短长期发展战略的实现有着重大影响。在这一形势下，如何运用科学有效的方法激励员工发挥其最大潜能，完成企业与员工的双成长，成为保险电销行业尤为关心和迫切解决的问题。 本论文在对有关激励理论进行梳理与总结的基础之上，通过在中国平安寿险四川分中心营业六部进行问卷调查的方式，取得了丰富的一手资料，并在此基础上认真分析了企业当前的激励措施、效果、问题，并给出了相关建议。 关键词：电话营销；保险公司；激励措施；电销专员 Abstract In recent years, telephone marketing is developing into a simple quick way of marketing, and because of its unique advantages and is paid attention to by a lot of enterprises. With the rapid development of Chinas insurance industry continues to expand and e-commerce technology, the telephone marketing mode in the major insurance companies have been applied and gradually by the major insurance companies attention, telephone marketing for the major insurance companies new business growth has brought about a new breakthrough. People is the first productivity, how to give full play to the initiative of people is the human resources management of the event, has become the key to enhancing the competitiveness of enterprises in this field. However, telemarketing team as the telephone marketing insurance business line strength, have great influence on Electrical Sales Specialist occupation accomplishment, professional ability and individual potential on the economic benefits of the enterprise, the market target and the short and long term development strategy to achieve. In this situation, how to use scientific and effective methods to motivate employees to contribute to their maximum potential, completing the double growth of enterprises and employees, the insurance industry is particularly concerned about a power pin and pressing issues. In this paper, on the basis of the review and summary of the relevant incentive theory, through carries on the questionnaire survey in Pin