跨国兼并热潮下中国饮料行业的发展.docVIP

编号： 0601040343 毕业论文（设计） 题目 跨国兼并热潮下 中国饮料行业的发展 院 （系） 经济学院 专 业 国际经济与贸易 学生姓名 成 绩 指导教师 （职称） 讲师 2010年5月26日  摘要 近年来，随着中国进一步的对外开放，越来越多跨国公司进入中国。同时，不少国内公司也希望与跨国公司并购，实现自己做大做强的愿望，于是跨国并购案屡见不鲜。饮料行业是中国对外开放最早的行业之一，也是跨国公司在华并购进行的如火如荼的一个行业。 面对国内饮料行业2/3的市场为外资企业占据、国外企业兼并我国本土企业愈演愈烈的现实，针对目前我国企业现状为企业 Abstract In recent years, with the further opening to the world, more and more multinational corporations (MNC) are entering the Chinese market, and the quantities of cross-border MA cases are increasing at a rapid speed. Meanwhile, many domestic corporations are eager to cooperate and merge with the MNC in order to grow faster and stronger. So, the cases of cross-border MA are nothing new by now. The beverage industry is one of the earliest industries opened to the world, and the cross-border MA are going on like a raging fire. Faced with the reality that two thirds of the domestic beverage market is occupied by foreign-funded enterprises and cross-border MA are getting fiercer in China’s beverage industry day by day, the author analyzes the advantages and disadvantages of multinational MA and the problems in our domestic beverage industry. All analyses are based on the current situation of China’s native beverage industry. Finally, proper strategies are put forward which are the most beneficial to China’s beverage industry, and the most suitable development pattern for China’s native beverage manufacturers is suggested. Keywords: Cross-border MA; Beverage industry; Current situation; Development 目录 绪论 1 一、我国饮料行业的现状 2 （一）研究跨国兼并热潮下中国饮料行业的发展的必要性 2 （二）中国饮料行业现状 2 1．碳酸饮料领域 4 2．果汁及果汁饮料、茶饮料等领域 4 3．包装饮用水领域 5 （三）中国市场在国际饮料市场中的位置 6 二、跨国兼并对我国饮料企业的利弊分析 7 （一）跨国公司掀起兼并热潮的原因 7 1．中国饮品市场需求广大 7 2．本土企业能弥补跨国公司扩张中的资源缺口 7 （二）跨国公司并购中国饮料企业的现状分析 7 1．跨国并购频繁，目标均为我国行业内或地区的龙头企业 8 2．跨国公司并购倾向于控股 8 3．跨国公司并购交易的方式以股权并购为主 9 4．并购主体比较集中 9 （三）跨国兼并对我国饮料行业的利处 9 1．引进国外大型企业雄厚资金 9 2．引