美旅箱包_ePR_2012年1月-7月总结报告.pptVIP

正面回复例Positive Responding Example 舆论转移 Distracting The Public Opinion 利用明星效应，将公众的目光从危机事件中转移，逐渐淡化负面舆论 Using the star’s effect, transfering from the crisis in the eyes of the public, and gradually reducing the negative public opinion 谢谢观赏 ——By Leapinad 微博亮点回顾Hot Screen @M-blog 亮点分析： 打造专业的旅游攻略，利用了“图片比文字更有影响力”的特点 优势： 更专业的旅游资讯 更能吸引网友关注 Spot analysis: Create professional travel Raiders, use of pictures than text more influential features Advantage: More professional travel information More attractive to users of concern 微博亮点回顾Hot Screen @M-blog 亮点分析： 将旅行地与产品作结合，打造旅游类专业微博的同时，自然的将品牌内容植入 优势： 更易获得网友信任 突出主推产品 Spot analysis: Will travel with the product combination, build the tourism specialty micro-blog at the same time, the brand into the content of natural Advantage: To obtain the trust Highlight the main push products 微博亮点回顾Hot Screen @M-blog 亮点分析： 与平面杂志作线上的紧密结合，强调及时性 优势： 更易激发网友的关注 突出主推产品 Spot analysis: And print magazine on line combination, emphasize timeliness Advantage: More excited netizens attention Highlight the main push products 微博亮点回顾Hot Screen @M-blog 亮点分析： 利用微博及时性强的特点，第一时间发布促销活动信息 优势： 即时性强 突出主推产品 Highlight: Using the features of timeliness strong to release the sales information in the first time Advantage: Strong instantaneity Highlight the main push products 微博亮点回顾Hot Screen @M-blog 越来越多的认证用户加入使用美旅的行列 我们通过自主搜索、主动转发，强化品牌在网友选择时的喜爱程度。 A growing number of authenticated user joined the ranks of using American Tourister. Strengthened the like when users select the brand by search independently and positives forwards. 网友互动亮点回顾Users Interaction Highlights 强化网友互动 Enhanced user interaction 更人性化的网友回复 More personalized user replies 更及时的转发互动 More timely forwarding of interaction 更高效的信息公布 More efficient to post information 网络口碑营销概述——线上活动Overview——Online Activities 美旅箱包 网络口碑营销 BBS平台 BBS 官方微博常规维护 Routine Micro-blog SNS平台 （开心网/人人网） SNS (KAIXIN001/RenRen) 线上互动活动 Online Activities 1月至7月( January –July) 在新浪微