数据挖掘双语教学课件6asso.pptVIP

Data Mining: Concepts and Techniques Data Mining: Concepts and Techniques — Slides for Textbook — — Chapter 6 — ?Jiawei Han and Micheline Kamber Intelligent Database Systems Research Lab School of Computing Science Simon Fraser University, Canada http://www.cs.sfu.ca Chapter 6: Mining Association Rules in Large Databases Association rule mining Mining single-dimensional Boolean association rules from transactional databases Mining multilevel association rules from transactional databases Mining multidimensional association rules from transactional databases and data warehouse From association mining to correlation analysis Constraint-based association mining Summary What Is Association Mining? Association rule mining: Finding frequent patterns, associations, correlations, or causal structures among sets of items or objects in transaction databases, relational databases, and other information repositories. Applications: Basket data analysis, cross-marketing, catalog design, loss-leader analysis, clustering, classification, etc. Examples. Rule form: “Body ? Head [support, confidence]”. buys(x, “diapers”) ? buys(x, “beers”) [0.5%, 60%] major(x, “CS”) ^ takes(x, “DB”) ? grade(x, “A”) [1%, 75%] Association Rule: Basic Concepts Given: (1) database of transactions, (2) each transaction is a list of items (purchased by a customer in a visit) Find: all rules that correlate the presence of one set of items with that of another set of items E.g., 98% of people who purchase tires and auto accessories also get automotive services done Applications * ? Maintenance Agreement (What the store should do to boost Maintenance Agreement sales) Home Electronics ? * (What other products should the store stocks up?) Attached mailing in direct marketing Detecting “ping-pong”ing of patients, faulty “collisions” Rule Measures: Support and Confidence Find all the rules X Y ? Z with minimum confidence and support support, s, probability that a transaction contains {X ? Y ? Z} conf