推荐E-Marketing, 3rd edition Judy Strauss, Raymond Frost, and Adel I.pptVIP

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 8: Targeting Market Segments and Communities Segmentation and Targeting Overview Companies need to clearly understand the needs and behavior of its target market. It must have in-depth: Market knowledge, A savvy segmentation, Targeting strategy. E-marketing strategic planning occurs in two highly interrelated tiers: The first tier = segmentation, targeting, differentiation, and positioning, Second tier = the 4Ps and CRM. Segmentation and Targeting Overview Marketing segmentation = the process of agg